TODAY’S NOTES
Uniqlo was probably the first brand that made me pay attention.
Not in a dramatic way. It was simple, accessible, and consistent. It made me notice fit, fabric weight, and the quiet difference between something that felt considered and something that didn’t.
For a long time, that was enough. But with time, my interest evolved.
Especially now, in an age where so much is automated, generated, and optimized, I’ve found myself drawn in the opposite direction.
Before software, there was cloth.
The oldest and most consistent technology humans have ever used is fabric.
Long before software, machines, electricity, there was cloth.
Photo by Susan Wilkinson on Unsplash
Woven, cut, repaired, and worn close to the body. Fabric is technology that hasn’t been disrupted so much as refined. It still requires time, judgment, and care. No amount of speed removes that.
Humans have always cared about how we appear. Like many animals, we put significant effort into presentation, whether intentionally or through instinct. Clothing signals belonging, status, protection, and identity. That’s always been true, but it feels especially heightened now.
As more of life moves online and becomes abstract, what we wear remains physical, tactile, and real.
Fashion sits at that intersection. It’s not just expression or consumption. It’s material culture. It’s systems, labor, and decisions made under constraint. The more I study how garments and pieces are made, the more I realize how much of fashion’s meaning lives beneath the surface. In the seams, the margins, the choices most people never see.
In the grainline. That’s what I’m interested in paying attention to now.
Thank you, friends.
What to Expect
Notes over conclusions.
This will be a place for observations, unrefined thoughts, and close attention to how things are made. Some issues will be short, while others linger. But I promise all of them will sit close to the process.
Help me keep sharing these perspectives.
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